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Meet the Team

With offices in London, Hong Kong, Singapore, and Los Angeles, we combine global reach with deep market knowledge to support clients at every stage of their buying, collecting, and selling journey. Our client-first approach and industry expertise ensure a seamless and informed experience throughout.

Meet the outstanding Bordeaux Index team, expect unrivalled advice, exceptional service and a passion to buy and sell only the very best fine wine and spirits in the industry.

Leadership Team
Gary Boom - Founder & Co-CEO

Gary Boom - Founder & Co-CEO

Gary Boom was born in South Africa, and holds a BSc in Finance from the university of Cape Town. Between 1985 and 2001, Gary worked for a range of London money brokers specialising in interest rate options, and was a director at Intercapital Group. Gary founded Bordeaux Index in 1997 in London, opened an office in Hong Kong in February 2007, in Singapore in December 2011, and in LA in April 2013. Outside work, Gary loves travel, Burgundy, shooting and Arsenal.

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Matthew O'Connell - Co-CEO

Matthew O'Connell - Co-CEO

 Matthew spent more than a decade working for Goldman Sachs' Investment Banking Division in London, after completing a Classics degree at St. John's College, Cambridge University. He joined Bordeaux Index in 2018, initially as Head of Investment, before also becoming CEO of the LiveTrade division of the business in 2021, and then joining Gary Boom as Co-CEO in 2026.  Outside of work (and his personal passion for collecting wine and whisky), Matthew lives with his young family in the North Essex countryside, where he is developing an arboretum of rare trees; he currently also serves as a charity trustee for CPRE.

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Oliver Boom - Chief of Staff

Oliver Boom - Chief of Staff

Oliver began his career at Amazon Web Services in the Emerging Technologies team working across Big Data, Data Science, and AI/ML. He later joined a private investment firm, focusing on venture capital and private equity deals mostly across consumer, fintech & climate tech. He holds a Master's in Aerospace Engineering from the University of Bristol and a Master's in Computational Science from Imperial College London. Outside of work, you’ll find Oliver on the mats training Brazilian Jiu-Jitsu, diving into a good book, or talking all things start-up.

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David Thomas - Director of Wine

David Thomas - Director of Wine

David trained in Oenology at Roseworthy College in Adelaide and went on to work vintages at Chateau Cissac in Bordeaux, Taylor's in the Douro Valley and Mount Adam and Turkey Flat in South Australia. Upon returning to the UK, David spent 5 years working agency-side managing a portfolio of French wine brands. David then honed his retail skills, establishing a small independent wine merchant which grew to four shops in Hampshire, before joining Bordeaux Index in 2010 and still likes to get his hands dirty during the vintage out in Bordeaux.

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Michelle Wilson - EA to Gary Boom & Matthew O’Connell

Michelle Wilson - EA to Gary Boom & Matthew O’Connell

Michelle gained her BSc in Genetics from Queen Mary University of London. During her doctorate in chromosomal genetics, she decided it was time for a change of scenery. After travelling the world for a few years as a PA she met Gary quite by accident and was lured into the world of fine wine. Ten years later, Michelle has learnt the language of wine and while she doesn't claim to be anything of an expert, she is happiest with a glass of vintage Champagne in her hand or a bottle of Burgundy.

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UK & Europe Private Client Team
Felix Stubbings - Head of UK Sales

Felix Stubbings - Head of UK Sales

Felix grew up on the 'sunny' Isle of Wight and found a love of wine at a fairly young age. His real wine passion started whilst travelling around Australia and in particular Margaret River where he flew to straight from school. Since his return, he has worked for numerous London Wine Merchants and now has 10 years of experience in the trade. Developing a strong knowledge and interest in the Bordeaux and Burgundy market as well as a keen interest in finding the next best thing from smaller up and coming areas in Spain and South Africa. Outside of work Felix follows pretty much all sports with a particular love and passion for anything Cricket and Newcastle United Football club.

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Andrew Bruce - Director & Private Sales

Andrew Bruce - Director & Private Sales

"My father never really worked, but got cash from various sources. He'd make commission on a deal and blow it on the horses"... Not strictly true, as Andrew says his father also spent some money on fine wine, which is how he developed his love of Claret and subsequently, all the wines of Europe. Since joining Bordeaux Index, Andrew has met and made friends with people for whom wine is a passion. His palate is now in a state of confusion!

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Emily Boom - Private Sales

Emily Boom - Private Sales

Born into the trade, Emily had no choice but to live and breathe wine. The family bickering would start almost immediately when Gary would pour his six-year-old a generous shot of 'the world's best wine' because she just had to try it. After a degree in criminology at the University of Manchester, Emily moved back to London to tackle the restaurant and wine scene. After working part time as a chef at the famous Primrose Hill restaurant; Odette's, Emily joined the team full time bringing with her the knowledge and expertise that can only be learnt working in the restaurant trade. She is first and foremost a passionate lover of Champagne.

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Amanda Sutcliffe - Private Sales

Amanda Sutcliffe - Private Sales

Amanda developed an interest in wine early on in life, so after studying French & Spanish at Newcastle University she made her way to London and joined Bordeaux Index where she made her passion into a career. Now based permanently up in North Yorkshire, she aims to provide shooting estates up and down the country with the best wines possible, and still frequents London regularly. She lives in the beautiful AONB of Nidderdale with her young family and a very besotted spaniel.

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Camilla Coletto - Private Sales & Head of On-Trade

Camilla Coletto - Private Sales & Head of On-Trade

Camilla's passion for wine began back when she was just a child watching her grandfather Orlando bottling his own wine in his basement in Northern Italy, followed by her first job in a small restaurant during the weekends, where the owner was a proper old school wine geek. After studying Art at University in Milan, Camilla moved to London to work in hospitality as Sommelier, spending years in Wine Clubs and continuing her studies in wine. It was here where her knowledge and passion developed and amplified. In her spare time, you will find Camilla walking around London art galleries, at the cinema, visiting restaurants and savouring a variety of wines.

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Ellie Roberts - Private Sales

Ellie Roberts - Private Sales

Ellie fell in love with wine on a hedonistic trip to New Zealand shortly after finishing her Politics degree, and here she became passionate about all the New World has to offer. It follows that her desert island wine would be a salty, mineral, textual New World Chardonnay. After three years at another wine merchant, Ellie joined Bordeaux Index in 2017. She spent two happy years in the marketing team, with a particular focus on our events. In 2019 her passion for wine naturally drew over to the sales team (taking events with her) where she looks after private clients. Outside of work, Ellie's obsession with food is almost as great as her obsession for wine and she spends much of her time perfecting her sourdough breadmaking skills and meticulously researching which restaurant to visit next.

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UK & Europe B2B Team
Joe Marchant - Head of B2B Team

Joe Marchant - Head of B2B Team

After a stint in investment banking, Joe started at Bordeaux Index in 2007. He co-founded the Investment Team and jointly managed the institutional investment side of the business through until 2012. In 2013, Joe opened Bordeaux Index's first office in the US. When not working or tasting wine, he enjoys playing with all things 2 wheeled, 6 stringed and exploring the great outdoors.

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Tom Chadwick - Director & UK B2B

Tom Chadwick - Director & UK B2B

Tom joined the trade over two decades ago off the back of a trip to Tuscany and hasn't looked back. He spent the first decade working in the more traditional wine world; learning from some of the old past masters who gave him great exposure to many wonderful and mature vintages. The subsequent ten years have been spent at Bordeaux Index predominantly looking after private clients, many of whom have become very close friends. He loves nothing better than a good Roast Chicken and several bottles of fine wine... Port of course and a bottle of Madeira. He will happily discuss the merits of the Welsh rugby team, spend an afternoon on the river fishing or will happily show you pictures of his four children.

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Seb Rowe - UK & Europe B2B

Seb Rowe - UK & Europe B2B

Seb started in the wine trade in 1991 through the traditional route of van driver and worked in various areas of the wine trade until he finally found his niche in sales. Seb was one of the founding members who assisted in setting up Bordeaux Index in 1997, proudly becoming a director and partner of the business in 2004. He spends his spare time sharing fine wine and food with family and friends, listening to live music, following Chelsea and planning which city to run his next marathon in.

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Isabelle Bruce - Europe B2B

Isabelle Bruce - Europe B2B

With family roots in the Barossa Valley in Australia, Treviso in Italy, and raised in the cosmopolitan cities of Singapore and Hong Kong, Isabelle has been lucky enough to spend much of her life surrounded by some of the world's most exciting wines. After graduating from Durham University, Isabelle spent two years working in the fast-paced world of financial and corporate communications before deciding to move into the wine industry. Her greatest loves are Chianti and Viognier. Outside of work, Isabelle is an avid traveller and theatregoer, as well as a keen discoverer of London's smallest and quirkiest wine bars.

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Purchasing Team
Oliver Sharp - Buyer

Oliver Sharp - Buyer

A native of Birmingham, Oliver studied languages at Leeds University and then began his wine career with a high street merchant, before joining Bordeaux Index in 2006. Oliver now heads up Bordeaux inventory as well as keeping a thirsty eye on our Italian wine selection. Oliver can often be heard conversing in French, Italian, Thai or Brummie.

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Phoebe Smith - Buyer

Phoebe Smith - Buyer

After a brief stint in fashion, Phoebe joined the wine trade in 2020 and hasn't looked back since. Having got a taste for purchasing at another wine merchant, her passion led her to Bordeaux Index where she has been developing her expertise ever since. Outside of work you can find Phoebe in one of East London's many wine bars, listening to live music, or in front of her sewing machine.

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Katherine Fisher - Buyer

Katherine Fisher - Buyer

After a stint working in Paris for a wine auction house and then a Burgundy wine producer, Katherine returned to London in 2019. She spent five happy years cutting her buying teeth at a London fine wine merchants before joining the team at Bordeaux Index. Champagne is Katherine's great love and she recently returned from Champagne Academy where she won top prize. The wines of South Africa, Italy, Germany and the Rhône are also very close to her heart. Outside of the job and all things wine, Katherine is a keen cyclist.

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LiveTrade
Geraint Carter - Investment Specialist

Geraint Carter - Investment Specialist

Geraint has extensive experience managing portfolios for both major financial institutions and private individuals. With over a decade of experience in the fine wine market he has extensive understanding of market dynamics alongside a great enthusiasm for the product. Prior to Bordeaux Index he worked for the Bank of England. He is also a Director of an FCA authorised management company.

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Tim Patch - Wine Trader

Tim Patch - Wine Trader

After studying Economics and Management at Manchester University, Tim began working at Fidelity Investment services and CCF Stockbrokers. He then spent the majority of his career at Eurobrokers (where he was an associate director) and Tradition and Tulletts dealing interest rate derivatives. Away from work, Tim swims every morning, practices yoga and is an avid Manchester United fan.

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Matt Hobbis - LiveTrade Sales

Matt Hobbis - LiveTrade Sales

Matt joined LiveTrade 5 years ago with responsibility for day-to-day management and client relations​. His remit includes business development in the UK and Asia​. Matt has over 25 years' experience in financial markets and digital trading including stints in London, New York and Hong Kong.

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Spirits Team
Guy Hodcroft - Spirits Buyer

Guy Hodcroft - Spirits Buyer

Guy's first foray into the trade was during a work experience stint in a restaurant in central Spain, where the owner had been one of the country's best sommeliers. However, being a Scot in all things but the accent, whisky was never too far away! Back in the UK, he managed a couple of independent wine and spirit merchants, before moving into the buying side at one of London's luxury department stores, and subsequently onto one of the UK's largest online specialist retailers of spirits, where he was the Head Buyer for four years. He regularly judges for various wine and spirit competitions and looks forward to preaching the gospel of spirits at Bordeaux Index. When not at one of London's bars or restaurants, he can usually be found satisfying his near-obsessive thirst for cricket at Lord's, a well hit six away from his home.

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Technology
James Carey - Chief Technology Officer

James Carey - Chief Technology Officer

James started his career in defence and intelligence, building data insights and analysis platforms for the UK Government for over 7 years. Following this he delved further into the tech world, leading technology teams and working on trading platforms and app development in the gambling and FX industries. Notably, with Betfair as Head of Technology, where he was responsible for product engineering and the global brand's trading platform. James spends his spare time crypto trading, cooking delicious meals and spending time with his family.

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Archie Dawson - Product Manager

Archie Dawson - Product Manager

Archie joined Bordeaux Index in 2022 to combine his technical background with a long-standing passion for wine. At University, he established a wine cellar with two friends to better serve the student body and his appetite to learn about wine has not since diminished. Archie studied Civil Engineering at Durham University, after which he qualified as a Chartered Accountant in 2019 with Ernst & Young and worked at William Grant & Sons. Outside work, he is pursuing the WSET qualifications and tinkers with anything wheeled.

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Marketing
Charlotte Waring - Chief Marketing Officer

Charlotte Waring - Chief Marketing Officer

Charlotte joined Bordeaux Index in January 2020 after building her marketing career in the luxury watches and jewellery industry for 10 years. Her most recent role was Head of Marketing for Signet Jewellers, the largest jeweller in the world, working with and building brands through multi-channel marketing campaigns and acting as a brand champion to create and execute communications in line with brand strategy. Bordeaux Index is a step into her passion, fine wine and great food. Charlotte spends her spare time with her young family, cooking, gardening and sailing on local estuaries.

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Operations
Darren Luetchford - Operations Manager

Darren Luetchford - Operations Manager

After starting work in the Freight Forwarding industry moving goods to and from Europe, Darren joined Bordeaux Index shortly after it was born in 1997. With a career in the wine trade always being a great passion of his, it felt like a natural move. Outside the office you can find him keeping fit by running and cycling, as well as enjoying good food. He also has a particularly eclectic taste in music.

Email Darren Luetchford

Asia
Guy Ruston - Managing Director Asia Pacific

Guy Ruston - Managing Director Asia Pacific

After completing his studies in the UK and California, Guy joined the wine trade back in 2003 as something "fun to do" while he figured out how to make use of his degree. Within 6 months he discovered that a career in wine is what he had wanted to do all along, he just hadn't realised it yet. Guy later joined Bordeaux Index in London in 2007, transferred to Hong Kong in 2010 and has been running our businesses in Asia since 2015. When he is not talking about wine, writing about wine or indeed drinking wine, Guy can be found gallivanting around the world exploring new places, discovering different cultures and meeting new people.

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Angelina Teh - Managing Director, Singapore

Angelina Teh - Managing Director, Singapore

After over 20 years in Advertising & Marketing, Angelina decided a change was long overdue and jumped at the opportunity when she was offered a job in wine investment in 2007. In that time, she got to know Bordeaux Index and was offered the opportunity to join the family in 2010, taking on the challenge of kick-starting Bordeaux Index's presence in Singapore that same year in June. Fast forward a decade later, Angelina's efforts have cemented Bordeaux Index's place as one of the most successful wine and spirits businesses in Singapore and South East Asia. Outside of work, Angelina loves being pampered at spas and travelling with her family.

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Ling Tong - Private Clients & Asset Management – Shanghai

Ling Tong - Private Clients & Asset Management – Shanghai

After 12 years experience in Banking and Finance, Ling joined Bordeaux Index in 2019, to help drive and establish investment business in Asia. Ling is native Chinese, lived in Singapore, Japan and Hong Kong. She holds CFA, MBA and WSET level 3.

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Keith Ho - Hong Kong B2B

Keith Ho - Hong Kong B2B

Keith began his career in wine back in 2002. After 6 years with Hong Kong's largest wine retailer Keith joined Bordeaux Index's Hong Kong team in 2008 where he has remained a permanent fixture ever since. A Bordeaux and Burgundy man, there are few wine companies that can match Keith's individual sales of Classed Growth Claret and Grand Cru Burgundy during the last 10+ years. Working with different Brits during his time at Bordeaux Index, Keith has become a connoisseur of English humour. Outside of work and wine, Keith enjoys spending time with his family and two dogs; Choco and Kimchi.

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Ichie Yoshida - Japan B2B

Ichie Yoshida - Japan B2B

A native of Kobe, Japan, Ichie's passion for wine began while studying in Pennsylvania (of all places). After acquiring a BS in Business/Hospitality Management, Ichie's path less-travelled, finally led her across the Atlantic, when in 2000, she joined a prominent London-based Fine Wine Broker. Ichie has never looked back since, later working for the world's oldest wine merchant before finally finding her home at Bordeaux Index in 2008. A walking encyclopedia of the great wines of Burgundy, when Ichie doesn't have her nose in a glass or a book, she enjoys yoga, cooking and travelling.

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